How to Market Your Business

In today's fast-paced and highly competitive business world, it can be tempting for brands to focus on what their competitors are doing in their marketing strategies. But, here's the thing: constantly monitoring and trying to emulate the competition can actually do more harm than good.

Focus on Your Strengths

First, when brands become too fixated on their competitors, they can easily lose sight of their unique strengths and selling points. Every brand has something special and different to offer, but when a brand becomes too focused on the competition, they may start to downplay their own strengths and instead try to copy what the competition is doing. This can lead to a loss of brand identity and dilution of the brand's message, making it harder for customers to understand what sets the brand apart from the competition.

Share the Right Message for Your Audience

Another reason why brands shouldn't overly focus on their competitors is that it can lead to a cycle of never-ending catch-up. The competition is always changing, so when a brand tries to keep up with them, they'll never be able to fully catch up. Plus, by the time a brand finally does catch up, the competition has likely already moved on to something else. Not only is this cycle of catch-up ineffective, it's also incredibly draining and can take the focus away from more important things, like developing new and innovative products, improving customer experience, or building a strong brand image. Additionally, trying to emulate the competition can lead to a lack of creativity and uniqueness in a brand's marketing efforts. When a brand spends all their time trying to copy the competition, they can easily become one-dimensional and unoriginal. This can cause customers to tune out, as they've seen it all before.

Highlight Your Uniquenesses

It's important to remember that customers don't choose a brand based solely on its marketing. They choose a brand because of the quality of its products or services, the level of customer service, and the overall brand experience. By focusing on these factors, a brand can build a strong, loyal customer base that will stick with them, regardless of what the competition is doing. So, what should brands focus on instead of their competitors? It's simple: focus on what makes the brand unique and what sets it apart. Use that uniqueness to create marketing campaigns that are memorable, engaging, and resonate with customers. The key is to find the right balance between being aware of what the competition is doing and staying true to the brand's own identity and message.

The Marketing Engine helps brands focus on what makes them unique and use that uniqueness to create memorable and engaging campaigns that resonate with customers. If you're ready to forge your own path for your business, take the first step by giving us a call or downloading our toolkit.