5 Storytelling Tips to Connect With Your Target Audience
Storytelling is a powerful marketing tool for connecting with your ideal audience. If you're not quite sure who your target audience is exactly, we can help! Once you've completed the work to identify your ideal customer(s), you may be wondering where to begin in telling your organization's story.
Determine a purpose. Before you begin writing a compelling story, you first must determine the purpose of this story. What do you hope your ideal customer learns from your story? Or, what action do you hope they take?
Make a connection. What's the hook of your story? What will be compelling enough to capture their attention so they'll keep reading?
Introduce a character. Who is at the center of the story? Hint: It should mirror your target audience persona. This is a good place to add emotion to your story.
Resolve a conflict or problem. How was your ideal customer's problem solved?
Call to Action. What can the person reading your story do next? Think about what action you want your ideal customer to take here.
Through user personas and segmentation, you can create compelling stories that speak to your ideal customer. By following these storytelling tips you will be able to grab your ideal customer's attention, make a connection, provide a solution, and outline next steps for them to take.
At The Marketing Engine, we help you identify all of your target audiences clearly, and their core desires. Together, we make sure there are no "gaps" in the customer journey, and the outcome creates really happy clients who spread the word and become advocates for your organization.