Are Marketing Agencies Worth It?
Marketing is critical in attracting new customers to your business. An outside marketing team can help free up time for you to work on your business and keep payroll costs down. But finding the right marketing team for you is critical to the success of your business.
So how do you know what agency is the best fit for you?
First, examine what your marketing needs really are. Do you have a solid marketing strategy but struggle to implement it? Or maybe you don't have a strategy at all and are throwing content and ideas at the wall to see what sticks. Maybe you need someone to put together a strategy for you that you can implement internally. Or perhaps you need a strategy AND someone to implement it for you.
Here are a few steps that will help you walk through the process:
Figure out what you need assistance with now. Identify some immediate sticking points and short term goals.
Next, look at your long-term marketing goals. Where do you want to be in 1 year and 3 years? What are your organizational goals and how does marketing play a role in achieving them?
Finding a marketing agency to partner with now is important, but you also need one that will grow along with you. As you consider agencies, do they have a team that can adapt and change with your business?
Consider alignment of needs and service offerings. What are the agency's service offerings and how do they align with your goals?
Evaluate culture and character. Do the agency's culture and character match your organization, and do you enjoy working with them?
It can be difficult to trust people outside of your business with key elements of your success. However, it might be just what you need to get clarity on your marketing goals and start producing the results you are looking for.
At The Marketing Engine, we have several packages to meet you where you are. From done-for-you to done-with-you packages, we walk alongside you to build a marketing strategy, execute it, and evaluate the results.